UNCENSHERSHIP

Campaign strategy & Art direction

In the women’s health advocacy field, 95% of creators face censorship, forcing many to self-censor. To combat this, UncensHERship Gem—a collaboration between Google’s Gemini and censHERship—helps creators bypass biased algorithms. By using classical art instead of literal imagery andIntentional misspellings hashtags like per!od, the platform enables the sharing of accurate intimate health information. As users see content created using UncensHERship Gem, they begin to question why such workarounds are necessary. This realization exposes the flaws in the algorithm, leading to petitions and a collective effort to fix the contradictory censorship system.

I CAN’T SWIM, YET

Campaign strategy & Art direction

The ‘I Can’t Swim Yet’ project is an initiative that aims to fairly share opportunities to learn how to swim with Black children, who face disproportionately high drowning rates due to limited access to swimming education. In fact, African‑American children aged 5 to 19 drown in swimming pools at rates up to 5.5 times higher than their white peers, underscoring the urgent need for equitable swim education and support. Airbnb transforms residential pools into shared spaces for swimming culture where parents and children can learn together. The initiative begins with celebrities who own swimming pools but cannot swim themselves opening their home pools, and then expands as non‑celebrity hosts also open their private pools and, together with Airbnb, host swimming lesson programs.

BEACH.SUNSET.LIME.

Campaign strategy & Art direction

Corona beer is completed by a sunset beach and a wedge of lime. The scene of a resort atmosphere, with the air slowing as the sun dips and a breeze from the sea, has become Corona’s most iconic image in people’s minds. The objective of this poster is to emphasize that Corona’s identity transcends its physical packaging. Even when viewers see a beer bottle silhouette or colors associated with other brands, the presence of a lime, a sunset, and a beach naturally leads them to think of Corona.

SIPHAN

Branding Design

Siphan, derived from the phrase Sip Hanguk meaning Sip Korea, is a premium tea brand that reinterprets Korea’s unique culinary heritage with a modern sensibility. By exploring the intrinsic material properties of nature, such as the savory depth of rice in Sikhye, the piquant aroma of cinnamon in Sujeonggwa, and the complex flavor profile of Omija berries in Omija tea, Siphan propose a taste experience that is authentically Korean. Siphan gifts the daily experience of Korean traditional tea to global audiences unfamiliar with the culture, while evoking a comforting sense of nostalgia for Koreans abroad who long for the authentic taste of home.

TATCHECK

Branding Design

Doctors warn that skin cancer can begin as small, subtle spots, and tattoos can make early signs difficult to detect. Starting from this issue, tattoo ink brand Eternal Ink expands beyond ink into the medical field. Through an app that monitors potential skin cancer risks and tracks changes in tattoo appearance as the skin ages, along with skin cancer awareness events, TATCHECK aims to establish tattoos as a safe and cool ‘second skin’ culture.

LITBUDDY

Branding Design

The problem is that Gen Z parents, who do not read books themselves, often do not teach their children to read regularly. Repeated reading is crucial for children’s language development, especially for young minds growing like budding sprouts, as failing to do so can lead to delays in language and cognitive skills. The LitBuddy robot not only reads books repeatedly on behalf of parents, but also engages children with questions related to the books, encourages interaction with other children, and assists parents with reading activities that might otherwise feel repetitive or boring.

CALIRAY

Packaging Design

Caliray is a clean, California-based beauty brand rooted in freedom, self-expression, and a humorous, laid-back West Coast attitude. Its visual identity is glowy, dreamy, and warm, drawing from golden hour light, surf culture, and effortless beachside living. The brand balances playful humor with eco-friendly values, offering mindful makeup and skincare designed for everyday ease. This project proposes an event-style, limited petite package that captures the essence of the West Coast beach in a single design, allowing consumers to instantly feel the ocean, sun, and California spirit the moment they open it.

FORREST GUMP

Rebranding Movie Poster Design

This poster is a creative remake of the original Forrest Gump movie poster, designed to capture the profound life truths reflected in the protagonist’s journey. Rather than just a film graphic, it serves as a visual tribute to Forrest’s unique character and unwavering spirit thay he consistently gives his best in any situation, always moving forward and never stopping, no matter where he finds himself.